How to differentiate a luxury hotel through services

In an increasingly competitive hotel industry, hoteliers need to think more and more about how to put their luxury hotel ahead of their competitors. Although a luxurious hotel with excellent amenities and exclusive offers certainly help to make the hotel stand out, it is the added extras, such as services personally tailored to guests, that make the guest experience truly memorable and make the stay special.

An illustration of a hotel front desk with a person in a white suit top and black pants reading a leaflet, gold and cream colors, very minimalistic on a white background.

Personalized services:

Luxury hotels can offer personalized services that are tailored to the individual preferences and needs of guests.
These can be gleaned from data from past stays on the one hand, but also from suggestions from a prediction engine, which makes recommendations based on similarities to other guests.
These personalized services include, for example, customized dining experiences, personalized spa treatments or exclusive access to local attractions and events.

Technology-based services:

With the rise of technology, luxury hotels can offer additional services that use the latest technology to enhance the guest experience.
These include in-room entertainment systems, mobile apps for personalized recommendations and bookings, and digital concierge services.
Similarly, personalized greeting messages can be programmed on in-room technology systems as soon as the guest checks in, or reminders in a guest app of pre-booked activities. 

An illustration of a hotel room with in room technologies, amenities, in a sketch style and white and cream colors.

Wellness services:

Wellness is a growing trend in the hotel industry, and luxury hotels can offer additional wellness services to enhance their guests' experience. However, managing these services can be tricky and often leads to clashes in scheduling appointments and grooming periods. With a booking system, these clashes can be avoided. Personalized offers for guests coming from long-haul flights or who have spent a day at a sporting activity show guests that you, as a hotelier, care about the personal well-being of each guest. Wellness offerings could include yoga and fitness classes, nutritional counselling, and mindfulness and meditation classes.

Cultural services:

Luxury hotels can offer additional cultural services that allow guests to immerse themselves in the local culture and experience unique local traditions and customs. Examples here would be art and music experiences, cooking classes and cultural tours that allow guests to fully immerse themselves in the culture of the location.

Sustainable services:

Many guests are becoming more environmentally conscious, which gives luxury hotels the opportunity to offer additional sustainability services that reduce the hotel's carbon footprint and create a greener guest experience. Some ideas for this would include eco-friendly transportation, eco-friendly amenities and sustainability-focused tours and experiences.

By offering unique and memorable experiences that are not available anywhere else, luxury hotels can differentiate themselves from the competition and attract new guests who are willing to pay a premium for an outstanding experience. By investing in additional services, luxury hotels can create a truly exceptional guest experience that exceeds expectations and creates lasting memories.

If you are interested to find out more about importance of personalization services, you can check our blog post about using AI and Machine Learning in the hospitality industry.

If you want to take the guest experience in your luxury hotel to the next level, sign up below to receive an extensive guide with 30 strategies that will allow you to increase guest experience!

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