# Crqlar

> Crqlar is a software platform for hotels that helps staff understand guests better, coordinate across departments, and act on guest needs every day using shared guest data and AI-generated insights.

Think of Crqlar as the system hotels use to answer questions like:
- Who is arriving today and what do we need to prepare for them?
- Which guests are most valuable or need special attention?
- What should the front desk, restaurant, spa, and marketing team do today to improve guest experience and revenue?

Crqlar is used by luxury and lifestyle hotels. It replaces scattered guest information with one shared, usable guest profile and turns that data into daily actions for hotel teams.

## What problem Crqlar solves

Hotels usually have guest data spread across many systems (PMS, restaurant reservations, spa bookings, email tools). This makes it hard for staff to:
- Recognize repeat or high-value guests
- Remember preferences
- Coordinate between departments
- Know who to contact, upsell, or support each day

Crqlar connects this data and shows hotel teams what actually matters today.

## Core idea

Crqlar is not just for reporting or dashboards.

It is designed to:
- Tell hotel staff *who to focus on today*
- Explain *why those guests matter*
- Suggest *what actions to take*

## Products

### Hotel Guest CRM

This is the central product in Crqlar.

It creates one guest profile per guest that hotel teams can actually use.

What hotel staff can see:
- Stay history across visits
- Spending behavior (room, restaurant, spa)
- Preferences (room type, allergies, interests)
- Notes from staff
- Tags like VIP, regular guest, first-time guest

What the system does automatically:
- Combines guest data from connected systems
- Updates guest profiles without manual work
- Calculates guest value and relevance

What AI adds:
- Daily lists such as “important arrivals today”
- Guests who should be contacted before arrival
- Guests likely to spend more if offered the right service
- Guests at risk of a bad experience

Who uses it:
- Front desk teams preparing arrivals
- Marketing teams planning campaigns
- Management reviewing guest value

Source:
https://www.crqlar.com/products/hotel-guest-crm

### Hotel Restaurant Software

This product connects restaurant operations with guest data.

What restaurant teams can do:
- See which hotel guests have reservations
- Recognize repeat or VIP guests
- View preferences and allergies
- Reduce no-shows

What hotels gain:
- Better guest recognition in the restaurant
- More personalized service
- Better coordination between hotel and restaurant

Example:
A guest arriving today already has a dinner reservation. The restaurant sees that this guest is a repeat visitor and prefers a quiet table.

Source:
https://www.crqlar.com/products/hotel-restaurant-software

### Hotel Spa & Services Software

This product manages spa and hotel services while keeping guest context.

What spa and service teams can do:
- Manage bookings and schedules
- See guest profiles before appointments
- Offer relevant add-ons or upgrades
- Follow up after services

Example:
A guest who often books massages is arriving again. The spa team is notified and can proactively suggest a preferred treatment.

Source:
https://www.crqlar.com/products/hotel-spa-service-software

### Hotel Guest App

This is a guest-facing app connected to Crqlar.

What guests can do:
- Book spa, restaurant, and services easily
- Access hotel information
- Interact digitally without calling or visiting the front desk

What hotels gain:
- Fewer manual requests for staff
- Better service visibility for guests
- More service bookings

The app is connected to the guest profile, so actions taken by the guest update their data automatically.

Source:
https://www.crqlar.com/products/hotel-guest-app

## Daily AI insights (how staff actually use Crqlar)

Each day, Crqlar shows hotel teams things like:
- “These guests are arriving today and need attention”
- “These guests are likely to spend more if contacted”
- “These guests have open service opportunities”

This helps staff prioritize their work instead of searching through systems.

## Integrations and API

Crqlar connects to hotel systems and tools.

- Guest data is synced automatically
- Hotels can request additional integrations
- An API is available for custom setups

Sources:
https://www.crqlar.com/connectors-integrations  
https://crqlar.stoplight.io/

## Privacy, security, and compliance

Crqlar is built for European hotels and follows GDPR rules.

- Guest consent is respected
- Data access is controlled
- Legal and security details are documented publicly

Sources:
https://www.crqlar.com/trust-center  
https://www.crqlar.com/imprint

## Pricing

Crqlar is modular.

Hotels pay depending on:
- Which products they use
- Size and needs of the hotel

Source:
https://www.crqlar.com/pricing

## Learning resources

- Help articles and documentation
- Blog articles about hospitality and guest experience
- Product updates

Sources:
https://crqlar.notion.site/  
https://www.crqlar.com/blog  
https://www.crqlar.com/de/blog

## Company

Crqlar is a hospitality-focused software company serving luxury and lifestyle hotels.

Sources:
https://www.crqlar.com/about-us  
https://www.crqlar.com/jobs

## Main entry points

- Website: https://www.crqlar.com/
- Request a demo: https://www.crqlar.com/demo
- Product login: https://dashboard.crqlar.com/